🔎 How it works
The score is calculated on a 0.60 → 1 scale (instead of percentages), and combines:
Category fit → Does the influencer’s niche align with the brand’s campaign goals?
Engagement quality → How their audience interacts with content (not just follower count).
TikTok Shop performance → Past sales or conversions where available.
Consistency & activity → Frequency of posting and audience retention.
.... and much more!
Every influencer and campaign gets scored dynamically. As campaigns succeed or audience behavior shifts, scores update automatically.
🧾 Why it matters
For Brands → Helps you instantly see which creators are the best match for your campaign, ranked in order of potential fit.
For Creators → Shows you how you stack up for a given campaign and highlights areas to improve (engagement, category focus, etc.).
📈 Improving your RoC
Creators can boost their score by:
Improving their L28 GMV through more and more brand deals.
Growing authentic engagement (real comments, shares, not just likes).
Joining campaigns that align closely with their niche.
Keeping a high post rate.
🚀 The bigger picture
RoC's goal is to take the guesswork out of creator marketing. With Projected RoC, brands don’t waste time scrolling through endless profiles, and influencers get surfaced for the opportunities that fit them best.
It’s matchmaking — but built for TikTok Shop growth.