This month’s release is all about smarter automation, deeper performance analytics, and the official rollout of Projected RoC — our new scoring engine that redefines how creators are evaluated across campaigns.
✉️ Auto-Sent Content Briefs (Coming Nov 1)
Content briefs can now be automatically sent to creators linked to a Target Collaboration.
No more manual follow-ups or DMs, the system instantly sends briefs once a creator is confirmed.
✅ Faster creator onboarding
✅ Consistent campaign expectations
✅ Seamless automation for brand teams
📊 Projected RoC — What Changed
We’ve officially launched Projected RoC, our new creator scoring framework built to deliver more realistic performance forecasting.
The model now uses logarithmic scaling and a wider dataset to account for growth patterns and diminishing returns, so your rankings stay accurate across both rising and top-performing creators.
What’s new:
Expanded from 10 → 20+ data points per creator
Logarithmic normalization applied to GMV, engagement rate, average views, and post rate
Improved balance between Fit and Performance components
More stable 60–100 scoring curve
In short: smarter projections, cleaner data, and fairer creator comparisons.
🐞 Fixes & Improvements
Resolved analytics sync delays for newly connected TikTok Shop accounts
Corrected rounding inconsistencies in campaign performance metrics
General performance and stability improvements across dashboards